Ep 003 - 9 Unconventional SaaS Marketing Strategies Feat. Tim Soulo of Ahrefs

  • Tom Hunt   05/05/2020
Strategy, Word Of Mouth

Or listen on:

You may be aware of this post:

It resulted in this:

And got picked up and read by just about every SaaS Marketer on the internet…

Now I can’t take all the credit for its success (as much as I would like too), like all the case studies we construct here, the majority of the credit must go to the SaaS business… and more specifically the SaaS Marketers.

And so I brought the SaaS Marketer partially responsible for Ahrefs growth (Tim states that the majority of the credit must go to the technical team) onto a rather unconventional podcast interview to shed more light on their growth.

Instead of just asking random questions about his journey with Ahrefs, I simply stated an area of SaaS marketing and then let Tim share an unconventional marketing strategy related to:

  • Social
  • Paid
  • Email
  • SEO
  • Content
  • Events
  • Viral/Word Of Mouth
  • CRO
  • Strategy/Pricing

I hope you like it…

Oh and at the start of the interview I share an update on April revenue for our podcast growth service and of course: bCast which launched last week.

We hit the BIG $100 MRR mark and launched what some people are saying is the most insanely generous affiliate program that podcasting as ever seen: 360 day cookie and 40% recurring commissions 😉

Another shout out to this podcast’s first and best sponsor: Document360 - knowledge base software that scales with your product.

Before you add another piece of software to your arsenal you need to if it’s awesome right? How?

Well, you simply check out their reviews on comparison sites such as Capterra.

4.6/5 - doesn’t get that much better than that…

In fact, you can see here that they rank #1 in the knowledge management product section.

Don’t believe me or Capterra? see for yourself by claiming a 14 day free trial…